press/features
Exposure and coverage isn’t at the center of what we do, but it is nice to be noticed.
“RAD JOY ROCKS!!!”
— Mei and Hiro, local mural artists in New Orleans
“Nguyen inspires others as a queer, Vietnamese business owner, and they do it all without formal training.”
“There is always a line of mask-clad individuals waiting their turn at these delectable creations patiently waiting and hoping their desired items do not sell out”
“When I come up with new flavors, I put my whole heart into them and try to honor my heritage.”
“I think what I'm most proud of is that I like to showcase and utilize ingredients techniques that I grew up eating, observing, and practicing, rather than abiding by some French or Western culinary standard.”
“Picture a painter splattering colorful paint strokes with their brush into the air... Vivi Nguyen’s creations are like such pieces of art.”
— Saigon Nhỏ (Vietnamese) / Translated (English)
“The Ultimate Guide To LGBTQ-Owned Businesses In Chicago”
“With Vietnamese brunches, mochi brownies, and much more, her pastry case is filled with goodies to spread a little joy.”
“That’s why I call it Radical Joy. This is a radical act for me to basically bet on myself and for other people to believe in my dream.”
— Gambit